The Fifth Perspective
Thoughts on brand strategy, creative direction, and the work of building a creative practice that reflects our values and vision. From visual identity and campaign design to behind-the-scenes insights and team stories, this is where we share how it all comes together.
Why ADHD Built the Career I Was Meant For
My ADHD story isn’t about limits. It’s about how I built a career, and a studio, around the way I think.
AI vs. Human Creativity: Why Design Still Needs People
AI can make logos and images in seconds, but speed is not strategy. Creativity is communication, and that is where humans win. At FifthHouse, we see AI as the brush, not the painter.
What It’s Like to Work with FifthHouse
FifthHouse offers a collaborative, strategy-led design process built on clarity and intention, guiding brands from discovery to delivery with work that’s thoughtful and effective.
Brand Refresh vs. Full Rebrand: How to Know Which Your Business Needs
Not sure if your brand needs a refresh or a full rebrand? This guide breaks down the difference.
From Designer to Founder: Why I Built FifthHouse
FifthHouse is a creative studio built to bring clarity and strategy to brand design; this post shares the vision behind it.
How to Make Your Event Branding Unforgettable
Great events tell a story. And like any good story, your audience should walk away remembering how it made them feel.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay