The Fifth Perspective
Brand strategy, creative direction, and the decisions that make or break how a business shows up. I write about brand identity, web design, working with clients, and running a creative business with ADHD. Some posts are practical. Some are personal. All of it comes from over a decade of doing the work.
No jargon, just real talk for creatives, founders and marketing leads tired of generic advice.
Why Every Creative Studio Needs a Dog: How Paloma Shapes Work at FifthHouse
Creative work is demanding. A good studio dog provides the small interruptions that break tension without derailing your flow.
When to Work for (Almost) Free
The design world loves to tell you never to work for free. Sometimes low-budget projects are actually worth taking.
What You're Actually Paying for When You Commission an Illustration
When clients see an illustration invoice, they're often just seeing the final image. That finished file is the smallest part of what you're paying for.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay