The Fifth Perspective
A Nashville creative studio blog with opinions. Brand strategy, brand identity, creative direction, and industry commentary from someone who spent years inside Fortune 500 brands and took notes.
Useful whether you hire studios or run one. No jargon, no filler.
Your CRM Is Part of Your Brand
Most creative business owners think of a CRM as a place to track invoices. The ones who build real businesses treat it like a front door.
Building a Studio When You'd Rather Not Work the Room
Nobody tells you that leaving a big company means losing the name that did half your networking for you. Here's what it actually looks like to build relationships when small groups are your comfort zone and every connection is yours to make.
Why Every Creative Studio Needs a Dog: How Paloma Shapes Work at FifthHouse
Creative work is demanding. A good studio dog provides the small interruptions that break tension without derailing your flow.
When to Work for (Almost) Free
The design world loves to tell you never to work for free. Sometimes low-budget projects are actually worth taking.
What You're Actually Paying for When You Commission an Illustration
When clients see an illustration invoice, they're often just seeing the final image. That finished file is the smallest part of what you're paying for.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay
