The Fifth Perspective
Brand strategy, creative direction, and the decisions that make or break how a business shows up. I write about brand identity, web design, working with clients, and running a creative business with ADHD. Some posts are practical. Some are personal. All of it comes from over a decade of doing the work.
No jargon, just real talk for creatives, founders and marketing leads tired of generic advice.
AI vs. Human Creativity: Why Design Still Needs People
AI can make logos and images in seconds, but speed is not strategy.
The Project That Changed How I Work
The project was supposed to be a booklet. I was young, confident, and convinced I knew what I was doing. I didn't.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay