The Fifth Perspective
Brand strategy, creative direction, and the decisions that make or break how a business shows up. I write about brand identity, web design, working with clients, and running a creative business with ADHD. Some posts are practical. Some are personal. All of it comes from over a decade of doing the work.
No jargon, just real talk for creatives, founders and marketing leads tired of generic advice.
Scope Creep Is Just People-Pleasing in Disguise
Every creative has a scope creep story. The "quick favor" that turned into three weeks of unbilled work.
Too Much Creative Freedom Is a Bad Thing
The worst thing a client can say to me is "just do whatever you think is best." It's a setup for a project that goes sideways.
Sometimes You Just Make It Blue.
At some point in your career, a client or manager will ask you to do something you disagree with.
What "Make It Pop" Really Means (And How to Give Better Feedback)
At some point in almost every project, someone says it. It's not bad feedback. It's just incomplete.
How to Work with a Graphic Designer: 5 Things Clients Should Know
Most frustrating client-designer relationships share the same root cause: treating designers as execution resources instead of strategic partners. Here are five things that will help you get better work, faster timelines, and way less frustration.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay