The Fifth Perspective
Brand strategy, creative direction, and brand identity insights from a Nashville creative studio built on ten years of Fortune 500 experience. Written for marketing directors and founders who need honest perspective on the decisions that determine whether their creative works.
Fractional creative services, no jargon, no filler.
Scope Creep Is Just People-Pleasing in Disguise
Every creative has a scope creep story. The "quick favor" that turned into three weeks of unbilled work.
Too Much Creative Freedom Is a Bad Thing
The worst thing a client can say to me is "just do whatever you think is best." It's a setup for a project that goes sideways.
Sometimes You Just Make It Blue.
At some point in your career, a client or manager will ask you to do something you disagree with.
What "Make It Pop" Really Means (And How to Give Better Feedback)
At some point in almost every project, someone says it. It's not bad feedback. It's just incomplete.
How to Work with a Graphic Designer: 5 Things Clients Should Know
Most frustrating client-designer relationships share the same root cause: treating designers as execution resources instead of strategic partners. Here are five things that will help you get better work, faster timelines, and way less frustration.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay
