The Fifth Perspective
Brand strategy, creative direction, and the decisions that make or break how a business shows up. I write about brand identity, web design, working with clients, and running a creative business with ADHD. Some posts are practical. Some are personal. All of it comes from over a decade of doing the work.
No jargon, just real talk for creatives, founders and marketing leads tired of generic advice.
Why Every Creative Studio Needs a Dog: How Paloma Shapes Work at FifthHouse
Creative work is demanding. A good studio dog provides the small interruptions that break tension without derailing your flow.
When to Work for (Almost) Free
The design world loves to tell you never to work for free. Sometimes low-budget projects are actually worth taking.
Burnout Prevention for People Who Love the Work
I used to make art as a hobby. Somewhere along the way, the thing that used to refuel me became the thing that drained me.
Scope Creep Is Just People-Pleasing in Disguise
Every creative has a scope creep story. The "quick favor" that turned into three weeks of unbilled work.
5 Mistakes That Weaken Your Brand Without You Noticing
Most brands do not fall apart in one dramatic moment.They weaken slowly.
The Case for Continuous Brand Evolution
Most businesses treat their brand like a finished product. They invest in it once, and then leave it alone they can justify starting over.
Signs You've Outgrown DIY Branding (And Need a Creative Professional)
DIY branding isn't a failure. It's a starting point.
From Designer to Founder: Why I Built FifthHouse
FifthHouse wasn't born from opportunity. It came from experience, frustration, and a clear idea of how creative work should actually happen.
Why Marketing Directors are Turning to Fractional Creative Support
You need senior creative leadership, but hiring full-time isn't in the budget and freelancers can't fill the gap. Fractional creative support gives you strategic direction exactly when you need it, without the overhead.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay