From Designer to Founder: Why I Built FifthHouse

Some creative studios are born from opportunity. FifthHouse was born from experience, conviction, and a desire to do things differently.

After more than a decade working across agencies, in-house teams, and creative partnerships, I realized something was missing. I wanted a space where strategic design and intuitive thinking could coexist. A studio built not just to make things look beautiful, but to help brands move with purpose and show up clearly across every platform, from identity to digital experience.

That space didn’t exist in the way I imagined. So I built it myself.

FifthHouse is a creative studio where clarity, originality, and meaning drive everything we make.

A Creative Studio Rooted in Real-World Experience

My path into branding and design was anything but traditional. I come from a working-class family. Both of my parents served in the military, and I worked my way through college as a line cook. Those early experiences taught me to move with precision, solve problems under pressure, and take pride in every detail. That mindset still shapes how I work today.

Growing up in Japan and Mexico gave me a broader perspective on communication. I learned early that design is not just visual. It is cultural, contextual, and deeply human. That lens continues to guide how I listen, how I create, and how I help brands resonate across different audiences and environments.

Over the years, I’ve led campaigns for national brands, built visual systems from the ground up, and partnered with marketing teams to launch startups, products, and large-scale initiatives. These projects have reinforced what great creative work truly requires. It takes more than good taste. It takes clarity, emotional intelligence, and a strong strategic foundation that can carry ideas across every touchpoint.

FifthHouse was built to provide exactly that.

What Makes FifthHouse Different

FifthHouse is not a high-volume, cookie-cutter branding shop. It is a creative partner for founders, marketing teams, and small brands that are ready to level up their presence.

We specialize in:

• Brand identity design that is strategic, flexible, and rooted in your voice

• Web development that’s easy to use, on-brand, and built to perform

• Campaign branding for launches, activations, and high-visibility moments

• Creative direction that helps you think bigger and stay consistent

• Design systems that make execution easier across teams and channel

We do not disappear after the handoff. We guide you through the process, shape the strategy, and create work that is made to be used, not just admired.

Our process is collaborative, thoughtful, and built for clients who care deeply about their message and how it shows up in the world.

Why I Chose the Name “FifthHouse”

The name FifthHouse is inspired by astrology, where the fifth house symbolizes creativity, self-expression, and the spark behind new ventures. That symbolism reflects the foundation of this creative studio. We focus on bold ideas, original design, and strategic branding that moves people.

I chose the name to signal that this is a studio where intuition, aesthetic intelligence, and creative fire are welcome. It is not just about producing visuals. It is about expressing ideas with clarity and emotion.

FifthHouse is not built on mystique for the sake of it. It is grounded, strategic, and designed to deliver creative solutions that are aligned, intentional, and unmistakably yours.

Who We Work With

FifthHouse is a creative studio built for:

• Startups preparing to launch or relaunch

• Organizations that need a brand-aligned, well-built website

• Small businesses ready to refresh their brand identity

• Marketing teams looking for an embedded design partner

• Founders who want visual storytelling that matches their ambition

Whether you need a full visual identity, a custom design system, a digital campaign, or a website that reflects your brand’s point of view, we meet you where you are. Then we help you get where you’re going.

What’s Next for FifthHouse

FifthHouse is just getting started. It has already become a trusted partner for brands that value thoughtful, high-impact creative work. The vision is not just to deliver great design. It is to build long-term relationships with teams who understand that their brand is one of their most valuable assets.

This studio is an extension of everything I believe about design. It should be intentional, expressive, and crafted with care. It should be just as impactful online as it is in print.

If you're building something meaningful and want your brand to reflect that, we should talk. I would love to help you bring it to life.

Let’s build something unforgettable.