Why Marketing Directors are Turning to Fractional Creative Support

Fractional Creative
Written By Kashia Spalding

In today’s fast-paced marketing world, pressure is high and budgets are tight. As a Marketing Director, you're expected to deliver more campaigns, more content, and more brand impact without expanding your team. The answer? Fractional Creative Support.

What is Fractional Creative Support?

Fractional Creative Support means partnering with experienced creatives (copywriters, designers, brand strategists) on a part-time, project-based, or retainer basis. They work as a seamless extension of your internal team, bringing high-quality output and strategic thinking, without the cost or lag of traditional agency models.

Think of it as creative firepower on tap.

The New Normal for Agile Teams

Marketing doesn’t stop, and neither can your creative engine. But hiring full-time staff isn’t always feasible, and freelancers often lack brand context or long-term vision. Fractional creatives provide the best of both worlds: flexibility and familiarity.

Here’s why more directors are making the switch:

  • Fast Integration: Skip the long onboarding. Fractional creatives understand how to plug into your systems, workflows, and tone of voice quickly.

  • Budget-Smart: Only pay for the talent and time you need. No overhead, no idle costs.

  • Consistent Delivery: Get quality, on-brand output every time; whether you’re launching a campaign or filling a resourcing gap.

Explore our services for marketing teams to see how we support your goals.

When to Use It

Fractional support shines during:

  • Brand launches or rebrands

  • Peak production periods

  • Team transitions

  • New market entries

  • Scaling content across channels

Curious about how we work? Check out how FifthHouse partners with brands.

FifthHouse’s Approach

At FifthHouse, we’ve built our creative model with marketing directors in mind. We act like your in-house team—but faster, sharper, and more adaptable. We obsess over brand consistency, work at startup speed, and deliver the kind of thinking that moves the needle.

Whether you need a creative lead, content system builder, or campaign support squad; we’re ready.

Ready to scale smarter?
Discover how Fractional Creative Support can transform your output.
👉 Let’s talk

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    Kashia Spalding

    Kashia Spalding is the Founder and Creative Director of FifthHouse, LLC. a Nashville creative studio specializing in brand identity, web design, event branding, campaign creative, and fractional creative services. She has spent more than a decade helping global brands and growing companies turn strategy into design that connects with the audiences they value most.

    Her philosophy is clear: design is not decoration, it is communication. At FifthHouse, Kashia blends strategy, storytelling, and design to create smart, memorable work that sparks connection and delivers results. From brand launches to large-scale event experiences to ongoing creative direction, she brings both sharp vision and hands-on execution.

    Outside the studio, Kashia draws inspiration from travel, cultural exploration, and the global creative community. She is often spotted with Paloma, her Havanese pup and FifthHouse’s “Chief Vibes Officer.”

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