The Fifth Perspective
Brand strategy, creative direction, and the decisions that make or break how a business shows up. I write about brand identity, web design, working with clients, and running a creative business with ADHD. Some posts are practical. Some are personal. All of it comes from over a decade of doing the work.
No jargon, just real talk for creatives, founders and marketing leads tired of generic advice.
Why Every Creative Studio Needs a Dog: How Paloma Shapes Work at FifthHouse
Creative work is demanding. A good studio dog provides the small interruptions that break tension without derailing your flow.
Why ADHD Built the Career I Was Meant For
My ADHD story isn’t about limits. It’s about how I built a career, and a studio, around the way I think.
When to Work for (Almost) Free
The design world loves to tell you never to work for free. Sometimes low-budget projects are actually worth taking.
Burnout Prevention for People Who Love the Work
I used to make art as a hobby. Somewhere along the way, the thing that used to refuel me became the thing that drained me.
Stop Romanticizing ADHD. Start Building Systems for It.
There's a version of ADHD that gets celebrated online. The chaos that somehow becomes charming.
From Designer to Founder: Why I Built FifthHouse
FifthHouse wasn't born from opportunity. It came from experience, frustration, and a clear idea of how creative work should actually happen.
The Project That Changed How I Work
The project was supposed to be a booklet. I was young, confident, and convinced I knew what I was doing. I didn't.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay