The Fifth Perspective
Brand strategy, creative direction, and brand identity insights from a Nashville creative studio built on ten years of Fortune 500 experience. Written for marketing directors and founders who need honest perspective on the decisions that determine whether their creative works.
Fractional creative services, no jargon, no filler.
Why Every Creative Studio Needs a Dog: How Paloma Shapes Work at FifthHouse
Creative work is demanding. A good studio dog provides the small interruptions that break tension without derailing your flow.
Why ADHD Built the Career I Was Meant For
My ADHD story isn’t about limits. It’s about how I built a career, and a studio, around the way I think.
When to Work for (Almost) Free
The design world loves to tell you never to work for free. Sometimes low-budget projects are actually worth taking.
Burnout Prevention for People Who Love the Work
I used to make art as a hobby. Somewhere along the way, the thing that used to refuel me became the thing that drained me.
Stop Romanticizing ADHD. Start Building Systems for It.
There's a version of ADHD that gets celebrated online. The chaos that somehow becomes charming.
From Designer to Founder: Why I Built FifthHouse
FifthHouse wasn't born from opportunity. It came from experience, frustration, and a clear idea of how creative work should actually happen.
The Project That Changed How I Work
The project was supposed to be a booklet. I was young, confident, and convinced I knew what I was doing. I didn't.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay
