The Fifth Perspective
A Nashville creative studio blog with opinions. Brand strategy, brand identity, creative direction, and industry commentary from someone who spent years inside Fortune 500 brands and took notes.
Useful whether you hire studios or run one. No jargon, no filler.
Your CRM Is Part of Your Brand
Most creative business owners think of a CRM as a place to track invoices. The ones who build real businesses treat it like a front door.
Building a Studio When You'd Rather Not Work the Room
Nobody tells you that leaving a big company means losing the name that did half your networking for you. Here's what it actually looks like to build relationships when small groups are your comfort zone and every connection is yours to make.
Why Every Creative Studio Needs a Dog: How Paloma Shapes Work at FifthHouse
Creative work is demanding. A good studio dog provides the small interruptions that break tension without derailing your flow.
Why ADHD Built the Career I Was Meant For
My ADHD story isn’t about limits. It’s about how I built a career, and a studio, around the way I think.
When to Work for (Almost) Free
The design world loves to tell you never to work for free. Sometimes low-budget projects are actually worth taking.
Burnout Prevention for People Who Love the Work
I used to make art as a hobby. Somewhere along the way, the thing that used to refuel me became the thing that drained me.
Stop Romanticizing ADHD. Start Building Systems to Manage It.
There's a version of ADHD that gets celebrated online. The chaos that somehow becomes charming.
From Designer to Founder: Why I Built FifthHouse
FifthHouse wasn't born from opportunity. It came from experience, frustration, and a clear idea of how creative work should actually happen.
The Project That Changed How I Work
The project was supposed to be a booklet. I was young, confident, and convinced I knew what I was doing. I didn't.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay
