The Fifth Perspective
Brand strategy, creative direction, and the decisions that make or break how a business shows up. I write about brand identity, web design, working with clients, and running a creative business with ADHD. Some posts are practical. Some are personal. All of it comes from over a decade of doing the work.
No jargon, just real talk for creatives, founders and marketing leads tired of generic advice.
AI vs. Human Creativity: Why Design Still Needs People
AI can make logos and images in seconds, but speed is not strategy.
Everyone's Wrong About the Cracker Barrel Rebrand (Well, Mostly)
Why the internet dragged their logo but missed what actually works. The internet lost its collective mind when Cracker Barrel unveiled their rebrand.
5 Mistakes That Weaken Your Brand Without You Noticing
Most brands do not fall apart in one dramatic moment.They weaken slowly.
The Case for Continuous Brand Evolution
Most businesses treat their brand like a finished product. They invest in it once, and then leave it alone they can justify starting over.
How to Make Your Event Branding Unforgettable
Great events tell a story. And like any good story, your audience should walk away remembering how it made them feel.
Signs You've Outgrown DIY Branding (And Need a Creative Professional)
DIY branding isn't a failure. It's a starting point.
Accessibility Basics for Non-Technical Leaders: What Matters, What's Misunderstood, and Where to Start
Accessibility conversations often get handed off to developers, and that's lazy leadership. You don't need to code to make sure your brand doesn't accidentally exclude people.
The Power of Branding: Why It's One of the Smartest Investments You Can Make
Branding isn't decoration. It's a business system. When it's built correctly, it becomes an asset that makes your marketing work harder, your pricing stronger, and your growth more stable.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay