The Fifth Perspective
Brand strategy, creative direction, and the decisions that make or break how a business shows up. I write about brand identity, web design, working with clients, and running a creative business with ADHD. Some posts are practical. Some are personal. All of it comes from over a decade of doing the work.
No jargon, just real talk for creatives, founders and marketing leads tired of generic advice.
What It’s Like to Work with FifthHouse
Hiring a creative partner can feel like a gamble. You don't always know what you're getting until you're in it.
The Power of Branding: Why It's One of the Smartest Investments You Can Make
Branding isn't decoration. It's a business system. When it's built correctly, it becomes an asset that makes your marketing work harder, your pricing stronger, and your growth more stable.
From Designer to Founder: Why I Built FifthHouse
FifthHouse wasn't born from opportunity. It came from experience, frustration, and a clear idea of how creative work should actually happen.
Why Marketing Directors are Turning to Fractional Creative Support
You need senior creative leadership, but hiring full-time isn't in the budget and freelancers can't fill the gap. Fractional creative support gives you strategic direction exactly when you need it, without the overhead.
The Project That Changed How I Work
The project was supposed to be a booklet. I was young, confident, and convinced I knew what I was doing. I didn't.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay