What It’s Like to Work with FifthHouse

Hiring a creative partner can feel like a gamble. You don't always know what you're getting until you're in it. Timelines slip. Communication gets muddy. The work comes back and it's not what you pictured.

That's not how this works.

At FifthHouse, the process is structured, collaborative, and designed to keep you informed from start to finish. Whether you need a full brand build, a visual refresh, or a website that actually reflects who you are, here's what it looks like to work together.

It Starts With Fit

Before any creative work begins, we figure out if this is the right match. We offer a few different ways to work together depending on what you need and where you are. Full brand identity. Website design. Campaign work. Ongoing creative partnership.

If you're not sure whether you need a refresh or a full rebrand, we talk through it. That conversation helps set expectations, define scope, and make sure we're solving the right problem from the start.

The F.U.S.E. Framework

Every project runs through a process we call FUSE. It keeps things moving, keeps you involved, and keeps the work grounded in strategy instead of guesswork.

  • Find What Matters. This is the foundation. We dig into your goals, audience, competitors, and market to understand what's actually going to move your brand forward. This isn't a checkbox exercise. It's the part that makes everything else make sense.

  • Unleash Creativity. Once the strategy is clear, we start exploring visual directions. Moodboards, concept routes, early compositions. You're part of this from the beginning, so the work reflects your voice and your vision, not just our taste.

  • Sharpen the Details. This is where the design gets refined. Typography, color, layout, hierarchy, system elements. You get structured rounds with clear moments for feedback. Each round tightens the identity until it feels cohesive and ready for the real world.

  • Expand the Vision. The final step is delivery. You get production-ready brand guidelines, web files, social templates, and campaign assets. Everything you need to launch, grow, and keep the brand consistent over time. No loose ends.

We Don't Disappear After Handoff

A lot of designers hand over the files and vanish. We stay available. Rollout support, content updates, ongoing creative needs. Many clients come back for continued work because the relationship doesn't end when the project does.

Why People Work With Us

Clients choose FifthHouse because they want strategy and design together, not one or the other. They want a process that's organized and clear. They want to work directly with senior creatives, not get passed around to junior designers or account managers.

If you're a founder, marketer, or organization that cares about how your brand shows up and you want a partner who'll help you think it through, not just execute on a brief, that's what this is for.

Quick Answers

  • What is the FifthHouse process? 

    • A structured brand design workflow called the FUSE Framework. It moves from strategy to creative exploration to refinement to final delivery, with clear checkpoints along the way.

  • What services does FifthHouse offer? 

    • Brand identity, web design, campaign branding, creative direction, and ongoing design partnership.

  • How long does a brand project take? 

    • Depends on scope, but most brand identity projects run four to eight weeks. Websites vary based on complexity.

  • Do you offer ongoing support after launch? 

    • Yes. We stay available for rollout help, updates, and continued creative work as your brand evolves.

  • What's the difference between working with FifthHouse and an agency? 

    • You work directly with senior creatives. No layers, no handoffs, no account managers. Strategic thinking from start to finish.

The Takeaway

Working with FifthHouse isn't a mystery. You'll know what's happening, what's coming next, and what you're getting at the end.

We built the process this way because we've seen how frustrating it is when creative partnerships go sideways. Unclear timelines, disappearing designers, work that doesn't match the brief. That's not us.

If you want a creative partner who's organized, communicative, and actually invested in the outcome, that's what we're here for.

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For marketing directors, founders, and team leads who need creative work that solves business problems, not just looks good.

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    Kashia Spalding

    Kashia Spalding is the Founder and Creative Director of FifthHouse, LLC. a Nashville creative studio specializing in brand identity, web design, event branding, campaign creative, and fractional creative services. She has spent more than a decade helping global brands and growing companies turn strategy into design that connects with the audiences they value most.

    Her philosophy is clear: design is not decoration, it is communication. At FifthHouse, Kashia blends strategy, storytelling, and design to create smart, memorable work that sparks connection and delivers results. From brand launches to large-scale event experiences to ongoing creative direction, she brings both sharp vision and hands-on execution.

    Outside the studio, Kashia draws inspiration from travel, cultural exploration, and the global creative community. She is often spotted with Paloma, her Havanese pup and FifthHouse’s “Chief Vibes Officer.”

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