Project Overview
A Hybrid Campaign for 2020’s Year of the Nurse
Client: Amedisys
Type: Internal Recognition Campaign
Superhero-themed recognition campaign across digital and physical touchpoints.
THE CHALLENGE
COVID-19 pandemic. Remote workforce. No in-person events. The communications team needed to recognize frontline nurses in a way that felt energizing and heroic, not heavy or corporate.
How do you celebrate nurses across dozens of care facilities when you can't gather them together?
SCOPE OF WORK
Posters for clinics and care environments
Custom enamel pins
Branded mailers
Social media profile frames
Executive appreciation letters
Magnets
Computer login screens
Printable coloring page for break rooms
THE WORK
Social Media Profile Frame / Poster / Flyer Kit
Pop art aesthetic across digital and print formats.
Mailer/Magnet / Coloring Page / Magnet
Tangible items designed for limited run production within budget.
Social Media Post
Campaign assets optimized for internal and public-facing platforms.
Impact
"You found a way to make this feel fun and connected when everything else felt heavy. The superhero theme landed perfectly, and the mix of physical and digital assets made it feel personal even from a distance."
The campaign reached field and remote teams across dozens of care environments. Nurses wore pins and used profile frames long after the week ended. The CEO called it one of his favorite campaigns since joining the company.
Need to Recognize Remote Teams Across Multiple Locations?
FAQs
Do you create employee recognition campaigns?
Yes. We design multi-channel recognition campaigns across digital, print, and physical items that work for remote and in-person teams.
Can you design campaigns with both digital and physical components?
Yes. This campaign included social media assets, posters, login screens, enamel pins, magnets, and mailers, all coordinated with one visual system.
What's the timeline for a recognition campaign?
Most recognition campaigns take 4-6 weeks from concept to delivery, depending on the number of assets and production requirements.
Do you handle production coordination for physical items?
Yes. We design physical items like pins, mailers, and magnets with production specs and vendor coordination included.