Project Overview
A Social Media Health Explainer on Pink Eye
Client: Internal CareNow Brand Team
Type: Short Social Media Motion Graphic
THE CHALLENGE
CareNow needed educational social content about pink eye for Instagram and LinkedIn. The problem: showing pink eye visually usually results in content that's either too clinical or uncomfortably graphic.
How do you explain symptoms and treatment without making people scroll past immediately?
SCOPE OF WORK
Conceptual storyboarding
Visual design and animation
Sound-off optimization for autoplay
THE WORK
Pink Eye Explainer Video
Abstracted symptoms through shape, motion, and color instead of literal imagery. Animation suggests discomfort, transmission, and resolution without graphic visuals.
Impact
"You got the point across without ever showing something that made people look away. The visuals were clean, smart, and still totally on message."
The video performed well across internal and public channels with positive engagement and no content complaints. Approved with minimal edits. Stood out from typical health content by being visually polished and non-triggering.
Need to Explain Healthcare Topics Without Graphic Imagery?
FAQs
Do you create healthcare educational content?
Yes. We design motion graphics and social content that explains health topics in ways that are clear and engaging without being clinical or graphic.
Can you create videos optimized for sound-off autoplay?
Yes. This video was designed for Instagram and LinkedIn autoplay, using text and visuals that work without sound.
What's the process for social media health content?
We handle storyboarding, visual design, animation, and optimization for platform requirements. All content is reviewed for accuracy and brand alignment.
Do you work with healthcare brands?
Yes. We've created educational content for urgent care clinics, healthcare systems, and medical practices that needs to be both informative and platform-appropriate.