Project Overview
Nurses Week Video Campaign
Client: Amedisys Internal Communications
Type: Video Campaign + Staff Engagement
THE CHALLENGE
Nurses Week during COVID. Limited budget. No access to in-person events or professional photo shoots. The communications team needed to celebrate nursing staff authentically without staged corporate footage.
How do you recognize nurses across multiple facilities when you can't gather them together or send a film crew?
SCOPE OF WORK
Campaign concept and photo submission strategy
Asset curation from staff submissions
Video editing, sequencing, and production
Internal communications messaging
THE WORK
Staff-Sourced Video
Asked nurses and field teams to submit candid photos from the job, masked and unmasked, to show the real people behind the work. Edited submissions into a video that highlighted diversity of roles, faces, and locations with emotional pacing.
Impact
"This was real. It wasn't corporate and it felt like us. You captured the heart of what we do with warmth, care, and creativity, even without a big budget."
The video became one of the most viewed and engaged internal communications pieces of the year. Field staff felt seen and appreciated. Leadership adopted the format for future recognition campaigns across departments.
Need Internal Campaigns That Feel Authentic, Not Corporate?
FAQs
Do you create video campaigns for internal communications?
Yes. We concept, produce, and edit video campaigns for employee engagement, recognition, and internal storytelling.
Can you create campaigns with limited budgets?
Yes. This campaign was built entirely from crowdsourced staff photos with no production budget for shoots or staged content.
What's the process for staff-sourced video campaigns?
We develop the concept and submission strategy, curate and organize assets, handle editing and sequencing, and work with communications teams on messaging and distribution.
Do you work with healthcare organizations?
Yes. This campaign ran across Amedisys facilities during COVID and required understanding healthcare environments and frontline staff dynamics.