Project Overview

Making a Print Brand Work for Digital

Client: Amedisys
Type: Brand Guidelines / Digital Design System

Cover of a brand manual and design guidelines booklet with the logo and name 'amedisys'. The cover features a nurse in green scrubs using a stethoscope on an elderly woman sitting at a table in a room with large window and potted plant.

A healthcare brand built for print collateral needed to work across digital platforms. We rebuilt their guidelines from the ground up.

THE CHALLENGE

Amedisys had a rebrand that worked beautifully in print but failed digitally. Muted colors with low contrast. No accessibility guidance. No icon system. No rules for video, web layouts, or PowerPoint. Teams were making it up as they went, creating inconsistencies across every channel.

When the pandemic forced everything online, the cracks became impossible to ignore.

SCOPE OF WORK

  • Comprehensive brand audit across all assets

  • Rebuilt brand guidelines with digital accessibility at the core

  • Created illustration and iconography systems

  • Designed video usage guidelines

  • Built a functional PowerPoint template system

  • Partnered with communications on brand voice and tone

THE WORK

Brand Manual & Design Guidelines:

The foundation. Clear, organized, actually usable.

Open booklet titled 'Brand Manual & Design Guidelines' with a cover image of a healthcare worker in green scrubs taking care of an elderly patient, inside pages showing sections on brand online, photography, videography, and color palette.

Our Videography & Photography

Guidelines that work in the real world, not just in theory.

Open magazine spread about photography guidelines for caregiving with images of elderly patients, caregivers, and related social media posts
Open brand guideline booklet with a green section titled 'Our Videography' on the left page and a white section on the right page. The left page features two small images of people in professional settings, with text below about video quality, bitrate, and frame rate. The right page contains sections on intro and outro, transitions, lower thirds with images of people, and example lower third graphics, along with descriptive text.

Digital-First Color System, Illustrations & Icon Library

Colors that meet accessibility standards. Icons with personality that scale across every application.

Open brand guidelines book showing two pages about icons and illustration styles, with text, images, and diagrams.
Spread from a branding guideline booklet showing various color palettes, including primary, business line accent, corporate, award, skin tones, web colors, and additional colors, with their respective color swatches and codes.

Brand Applications

Web layouts, digital contrast rules, print collateral standards, PowerPoint templates, and presentation systems. Built for usability and visual hierarchy across every touchpoint.

Open booklet showing branding and marketing guidelines, including sections on web content and style, with images of healthcare professionals and elderly individuals, color palettes, resource cards, CTA styles, and sample buttons.
Open brand guidelines booklet displaying branded print collateral, letterhead, and business card design on the left page and marketing collateral examples with text and images on the right page.
Two hands, one holding a speech bubble and the other giving a thumbs up, with social media notification icons.

Impact

"This is the first time our brand has felt usable across every platform. The guidelines finally reflect how we actually work."

Teams now have a brand system that works digitally without constant questions or rework. The PowerPoint templates and icon system got adopted across departments immediately. Accessibility is built in, not an afterthought.

Need A Brand System That Works Across Platforms?

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FAQs

What's included in a digital brand guidelines project?

Brand audit, updated guidelines with digital accessibility standards, icon and illustration systems, template design, and implementation support.

How long does a brand guidelines project take?

Depends on scope. A comprehensive rebuild like this typically takes 8-12 weeks from audit to final delivery.

Can you update existing brand guidelines for digital?

Yes. We audit what you have, identify gaps, and rebuild the system to work across print and digital without starting from scratch.

Do you work with in-house teams during implementation?

Yes. We partner with your communications, marketing, and design teams to ensure guidelines are practical and get adopted.

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