Project Overview
An NFT for
Afrotech 2024
Client: Internal Partnership Ticketmaster/Livenation
Type: NFT Design + Cross-Functional Collaboration
THE CHALLENGE
Design an NFT for Afrotech's Culture Park booth activation that could serve as both a digital keepsake and an extension of the physical experience. The booth was styled like a cozy living room with a "family portrait" activation.
The NFT had to reflect Afrofuturist aesthetics, complement the emotional tone of the booth, remain brand-agnostic while being compatible with three distinct brand identities, and work within a cross-company, cross-functional collaboration involving marketing, tech, creative, and partnerships teams.
SCOPE OF WORK
Concept development for NFT artwork
Visual exploration of Afrofuturism and family portrait concepts
Custom final artwork
Adaptation for cross-company digital wallets and categorics
Collaboration with cross-industry teams
THE SOLUTION
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THE SOLUTION *
Design Approach
Approached the NFT as a visual echo of the booth's family portrait theme, reimagined through an Afrofuturist lens. The final artwork features a seated group posed in a glowing, abstract living room of the future.
Visual Elements
Warm tones and textile-inspired patterns to convey home and heritage. Sci-fi lighting effects to nod to progress and innovation. Neutral framing and iconography to avoid clashing with any single brand's design language.
Cross-Functional Coordination
Worked across internal creative, engineering, and external partner brand teams to ensure the asset was visually and technically interoperable across three company platforms.
THE WORK
Afrofuturist Family Portrait NFT Digital artwork combining cultural symbolism, sci-fi aesthetics, and rich color palettes. Designed to work across multiple brand platforms and digital wallets.
Impact
"You hit the mark perfectly—even with a vague brief and a room full of stakeholders. It just worked."
Hundreds of attendees claimed the NFT, deepening engagement and reinforcing the booth's emotional storytelling around family and legacy. The work was praised for striking the balance between corporate alignment and cultural authenticity. Demonstrated ability to synthesize culture, tech, and brand strategy into a seamless digital experience.
Need Digital Collectibles for Events?
FAQs
Do you design NFTs and digital collectibles?
Yes. We create NFT artwork for events, activations, and brand experiences that work across multiple platforms and digital wallets.
Can you work on cross-company collaborative projects?
Yes. This project involved three companies with distinct brand identities, requiring coordination across marketing, tech, creative, and partnerships teams.
What's involved in NFT design for events?
Concept development, visual design, technical adaptation for blockchain platforms, and coordination with engineering teams to ensure interoperability.
Do you design for culturally-specific activations?
Yes. This NFT was designed for an Afrofuturist-themed activation, requiring cultural sensitivity and authentic visual representation.