Project Overview

FifthHouse’s
Brand Identity

Client: FifthHouse

Type: Brand Identity + Visual System

Building a creative studio brand from scratch.

Logo for Fifth House featuring the text "Fifth House" with a tagline "Ideas that speak. Design that moves." on a black background.

THE CHALLENGE

Launching a creative studio after a decade at major brands. Needed an identity that signals strategic thinking and creative range without feeling like every other agency.

The brand needed to stand out in a saturated market while staying flexible enough to evolve with the business.

SCOPE OF WORK

  • Naming and positioning

  • Logo system and submarks

  • Color palette and typography

  • Brand guidelines and layout standards

  • Website design

  • Business system design

  • Social templates and brand voice direction

The Work

The Brand

FifthHouse references the astrological fifth house (creativity and self-expression) paired with structure and foundation.

The identity blends Young Serif and Bitter typography with a bold color palette of chartreuse, fuchsia, purple, and cyan on black and white.

The logo for Fifth House, featuring the words 'Fifth House' with 'Fifth' in white and 'House' in green, on a black background with the tagline 'Ideas that speak. Design that moves.'

Brand Development + Print System

Mood Board / Business Cards / Stationery / Merch Hat Brand development materials and core business collateral.

Company Website + Deck Theme

Digital presence and presentation system for client meetings and pitches.

Tradeshow Materials + Merch Hoodie

Physical brand presence for events and team apparel.

Two blue hands holding speech bubbles with text and a user icon, one hand giving a thumbs up.

Impact

FifthHouse launched with a clear brand presence that attracted aligned clients across marketing, tech, and creative industries. The system scales from solo work to team projects while maintaining consistency.

The identity functions as both creative expression and strategic asset. It guides everything from proposals to social content without constant decision-making.

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FAQs

Do you create brand identities for new businesses?

Yes. This project shows the full process: naming, positioning, visual identity, guidelines, and applications.

What's included in a brand identity project?

Depends on scope, but typically: naming (if needed), logo system, color palette, typography, brand guidelines, and key applications like business cards and website design.

Can you create a brand that scales as a business grows?

Yes. FifthHouse's identity was built to adapt as the studio evolves.

How long does a brand identity project take?

Full brand identities typically take 8-12 weeks from kickoff to final guidelines and applications.

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