The Fifth Perspective
Brand strategy, creative direction, and the decisions that make or break how a business shows up. I write about brand identity, web design, working with clients, and running a creative business with ADHD. Some posts are practical. Some are personal. All of it comes from over a decade of doing the work.
No jargon, just real talk for creatives, founders and marketing leads tired of generic advice.
Why ADHD Built the Career I Was Meant For
My ADHD story isn’t about limits. It’s about how I built a career, and a studio, around the way I think.
Burnout Prevention for People Who Love the Work
I used to make art as a hobby. Somewhere along the way, the thing that used to refuel me became the thing that drained me.
Scope Creep Is Just People-Pleasing in Disguise
Every creative has a scope creep story. The "quick favor" that turned into three weeks of unbilled work.
Stop Romanticizing ADHD. Start Building Systems for It.
There's a version of ADHD that gets celebrated online. The chaos that somehow becomes charming.
“You don't always have to know where you're going to get somewhere interesting.”
— Roxane Gay