Project Overview
Sports Summit Event Branding
Client: Ticketmaster
Type: Annual Sports Summit Ticketing Conference
Annual event branding and environmental design for a ticketing conference.
THE CHALLENGE
Ticketmaster's annual Sports Summit needed an event identity that worked for three audiences at once: corporate brand standards, professional sports clients, and San Diego as the host city.
The logo had to work across digital, print, and large-format environmental design. Multiple teams (event planning, content, executive stakeholders) were operating in silos. Various deliverables were being produced by external vendors. The event needed someone to ensure brand accuracy, manage large-format printing, troubleshoot vendor issues, and provide on-site presentation support during the actual event.
SCOPE OF WORK
Event logo and badge design
Stage design and environmental branding for all conference events
Slide templates and internal decks for speakers
Digital assets for internal comms, email headers, and print Event apparel and swag design
Cross-functional project management and vendor coordination
On-site presentation support and live troubleshooting
THE SOLUTION
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THE SOLUTION *
Design Approach
Designed a logo that referenced Ticketmaster's core branding while layering in sports-driven visual language, bold geometry, and coastal elements from San Diego.
Built for flexibility across signage, screens, merchandise, and digital platforms.
Coordination
Created a centralized system to track deliverables, gather approvals, and keep timelines visible across siloed teams.
Worked directly with print vendors on specs, materials, and brand color consistency for large-format pieces.
Event Support
On-site during the event for technical rehearsals and presentation logistics. When a keynote deck broke hours before the main session, rebuilt it behind the scenes to keep everything on schedule.
Caught last-minute visual gaps and worked with event staff to ensure the attendee experience felt cohesive and complete.
THE WORK
Comprehensive Event Branding
Logo, environmental design, stage branding, swag, and digital assets deployed across a multi-day conference with 500+ attendees from professional sports clients and global ticketing partners.
**Event photography courtesy of Ticketmaster
Impact
"Professional sports clients called out how polished and distinctive the branding was, especially for an event. They were impressed by the level of quality they're used to seeing in consumer-facing sports experiences."
"Internally, we appreciated the calm, organized leadership that kept everything on track and visually aligned."
The branding helped strengthen the company's positioning as the dominant player in the sports ticketing space. The event was lauded as beautiful and distinctive, creating a standout experience in a typical conference setting.
Need Event Branding That Elevates Your Conference Experience?
FAQs
Do you create branding for conferences and events?
Yes. We design complete event branding systems including logos, environmental design, stage graphics, digital assets, and merchandise.
What's included in event environmental design?
Environmental design covers stage branding, booth design, signage, wayfinding, attendee areas, and all physical branded spaces at the event.
Can you handle both design and project management for events?
Yes. This project included creative direction, design, and cross-functional project management to ensure all elements were coordinated and delivered on time
Do you work with large-scale corporate events?
Yes. This event hosted 500+ attendees with multiple venues, stages, and branded touchpoints over multiple days.