Project Overview
FlameLily Foundation Brand Transformation
Client: FlameLily Foundation
Type: Complete Brand Identity & Digital Strategy
Brand foundation and fundraising infrastructure for a women- and youth-led nonprofit.
THE CHALLENGE
FlameLily Foundation came to FifthHouse with typical early-stage nonprofit challenges: DIY branding that didn't reflect the scale of their mission, unclear positioning in a crowded nonprofit landscape, and no cohesive system for presenting their work to potential donors and sponsors.
As they prepared for growth in 2026, they needed professional brand assets and systems to support major fundraising initiatives and community events. Their existing materials were inconsistent, their messaging lacked clarity, and they had no digital infrastructure to track performance or engage supporters effectively.
The foundation needed to move from scrappy startup to credible, scalable nonprofit without losing the authentic, community-driven approach that made them compelling in the first place.
SCOPE OF WORK
Logo refinement and brand guidelines
Fundraising collateral: brochure, flyer, business cards, and annual report
Canva templates for social media and events
Branded presentation deck for sponsorships
Website information architecture and UX design
SEO and Google Analytics setup
Brand voice guidelines and messaging templates
Digital campaign and event frameworks
THE SOLUTION
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THE SOLUTION *
Brand Foundation
FifthHouse started with the fundamentals: refining the logo for better versatility and accessibility, establishing a complete color system, and creating comprehensive brand guidelines that the team could actually use.
The guidelines weren't just a PDF to file away. They were practical templates and frameworks the foundation could deploy immediately.
Fundraising Infrastructure
Knowing that 2026 fundraising success depended on professional presentation materials, FifthHouse developed a complete fundraising toolkit: branded decks for sponsor presentations, print collateral for events, and reporting templates that clearly showcase impact.
Everything designed to build donor confidence and make the ask easier.
Brand Voice & Campaign Strategy
FifthHouse developed brand voice guidelines and messaging templates that help FlameLily communicate consistently across all channels.
This framework gives the team confidence to connect with supporters both visually and content-wise, without second-guessing every message.
Templates for digital campaigns and event communications provide structure the team can execute without starting from scratch every time.
THE WORK
Comprehensive Brand System
We built a complete visual identity with optimized logo variations, accessible color systems, typography guidelines, and practical templates the team could deploy immediately across print, digital, and event materials. Website information architecture and SEO setup gave them the digital foundation to track performance and engage supporters effectively.
Impact
FlameLily Foundation now has everything they need to launch strong in 2026. The website is in development with a solid foundation in place. The brand system is complete and ready to deploy. The fundraising materials are professional and persuasive. The brand voice guidelines and messaging templates gave the team confidence to communicate consistently without second-guessing every message.
Most importantly, they have the templates, guidelines, and frameworks to maintain consistency as they scale.
This wasn't just a design project. FifthHouse built the infrastructure a growing nonprofit needs to compete for funding, engage supporters, and deliver on their mission without getting stuck in endless creative decisions.
"Working with FifthHouse transformed how we present ourselves as an organization. Beyond design, they helped us think deeper about how we inspire and connect through both visuals and the words we choose. The brand foundation they built gives us the credibility we need to compete for major funding while staying true to our community-driven mission.”
The foundation is positioned to hit the ground running with cohesive branding, clear messaging, and practical systems that support their work empowering women and children worldwide.
Need Brand Infrastructre that Powers Your Mission?
FAQs
Do you only work for conferences and events?
No. FifthHouse works across industries and project types. We've created brand systems for nonprofits, product companies, professional services firms, and more. What matters isn't your industry. It's whether you need senior creative talent without agency overhead.
How long do projects typically take?
It depends on scope. A focused brand refresh might take 4-6 weeks. A complete brand transformation like FlameLily's typically runs 8-12 weeks. We work with your timeline and can scale our involvement based on your needs and budget.
What's included in a typical project?
Every project is different, but comprehensive brand work usually includes visual identity (logo, colors, typography), brand guidelines, messaging strategy, and core marketing materials. For nonprofits, we often include fundraising collateral and presentation templates. We scope based on what you actually need, not a preset package.
Do you work with organizations outside the U.S.?
Yes. FlameLily operates across four countries, and we've worked with clients internationally. Digital collaboration tools make location irrelevant. What matters is finding the right strategic and creative fit.
