Project Overview

Women’s ERG Branding

Client: Ticketmaster
Type: Brand Identity System + Internal Communications

Three digital screens featuring Women Ticketmaster designs. The first screen has placeholder text with purple quotation marks at the corners. The second screen displays a woman with long dark hair in an orange top, with a purple label showing her name and role. The third screen features a smiling woman with curly hair and glasses, with a Polaroid-style photo overlay and decorative blue background elements.

Brand identity for an employee resource group launching mid-rebrand.

THE CHALLENGE

Ticketmaster's women's ERG needed a visual identity that felt distinct but worked within the corporate brand system. The corporate rebrand was still in progress, so the ERG system had to adapt as the parent brand evolved.

The ERG founders wanted something that felt welcoming without being stereotypical. Non-designers on the team needed to use the templates easily in Canva and PowerPoint.

SCOPE OF WORK

  • Social media templates for Instagram stories and posts

  • Email signature banners

  • Newsletter heading graphics Event branding templates

  • Fully branded PowerPoint template

The Work

A digital invitation for Ticketmaster Women features a blue gradient background with decorative patterns, and displays the words "WELCOME ticketmaster women" in large white and light blue font.

Digital Assets

Complete template system for ongoing internal communications and event promotion.

Three social media event promotion posts for women's events, featuring photos of women and colorful backgrounds.

Social Media Templates

Instagram story and post templates designed for non-designers using Canva. Built with accessible platforms in mind.

Three digital cards related to Ticketmaster women. The first card features placeholder text. The second card displays a woman with long dark hair wearing a pink top, with a purple label stating her name, employee title, and place of employment. The third card shows a woman with curly hair and glasses smiling, with a Polaroid-style photo and decorative elements in the background.
Illustration of two blue hands holding a speech bubble with lines of text and icons of a person and a chat message.

Impact

"The visuals felt professional but still soft and inclusive which was exactly what we wanted. Everything was easy to use, and we appreciated how well it worked with the evolving brand."

The ERG launched with a cohesive visual identity that internal teams adopted immediately. The template system worked for non-designers and stayed flexible as the larger brand refresh continued.

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FAQs

Do you create brand systems for employee resource groups?

Yes. We design visual identity systems and templates for ERGs that work within corporate brand guidelines while maintaining their own distinct presence.

Can you design templates for non-designers to use?

Yes. We create templates optimized for accessible platforms like Canva and PowerPoint so teams can maintain consistency without design expertise.

How do you create brand systems during a parent brand refresh?

We identify stable brand elements and build flexible systems that can adapt as the parent brand evolves, ensuring longevity without constant rework.

What's included in an internal communications template system?

Typically social media templates, email assets, presentation templates, event branding, and newsletter graphics—all optimized for the platforms your team actually uses.

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