Ticketmaster

Print Collateral for a Brand That Only Existed Digitally

Ads, event signage, and internal collateral built from a brand system that had no print specifications yet.

Client: Ticketmaster · In-house
Type: Print Collateral & Production Oversight
Deliverables: Graphic Design
Credits: Kashia SpaldingDesigner and print production lead. Color translation, file prep, and vendor coordination.

The Challenge:A Brand With No Print Rules

Ticketmaster was partway through a multi-year brand refresh, and the new brand existed only as digital examples. No print guidelines, no CMYK builds, no Pantone values, no layout standards. Internal teams still needed printed ads, B2B event signage, and internal documentation that looked like the brand they were becoming.

Brand direction available only as on-screen examples
No CMYK or Pantone equivalents for any brand color
No layout standards for print formats
Live deadlines for ads, signage, and collateral

The Work

Event Signage

Large-format posters and wayfinding for B2B events and conferences.

Conference signage

Print Ads

Industry publication ads built from digital brand elements with no formal print guidelines.

Industry print ads

Marketing Collateral

Event promotion materials bridging digital standards to print production.

Event flyer

The Results:Marketing Kept Moving

Digital hex values became tested CMYK builds, proofed across paper stocks for color accuracy. Vendor coordination kept production predictable. Marketing teams could keep shipping print during a transition that would otherwise have stalled them.

Quick Answers

Can You Produce Print Work Without Finalized Brand Guidelines?

Yes. It means extrapolating standards from digital examples, building and testing color equivalents, and confirming direction with stakeholders before anything goes to press.