Amedisys
A Nurses Week Video With No Budget and No Crew
A Nurses Week video built entirely from photos nurses took themselves, during a year with no shoots and no budget.
- Client
- Amedisys · In-house
- Type
- Internal Video Campaign
- Deliverables
- Motion & Video
- Credits
- Kashia SpaldingConcept, submission strategy, asset curation, editing, and sequencing.
The Challenge:No Crew, No Shoot, No Staging
Nurses Week during COVID. No in-person events, no photo shoots, and no budget for either. The communications team wanted to celebrate nursing staff without the staged corporate footage that makes people tune out.
No production budget and no access to a crew
Staff spread across multiple facilities
Stock and staged footage would read as hollow
A short turnaround tied to a fixed week
The Work
Staff-Sourced Video
Submissions edited into a video built around diversity of roles, faces, and locations, paced for emotional weight rather than information.
Nurses Week video
The Results:The Format Stuck
The video became one of the most viewed and most engaged internal communications pieces of the year. Leadership adopted the staff-sourced format for later recognition campaigns across departments.
Client feedback
This was real. It wasn't corporate and it felt like us. You captured the heart of what we do with warmth, care, and creativity, even without a big budget.
Quick Answers
How Does a Staff-Sourced Video Campaign Work?
Concept and submission strategy first, so people know what to send and why. Then curation, editing, and sequencing, with the communications team handling messaging and distribution.
Can You Make an Internal Video Without a Production Budget?
Yes. This one had no budget for shoots or staged content. The entire video came from photos staff submitted themselves.
Need Internal Campaigns That Feel Real, Not Corporate?
Send over the details and we will take it from there. The form takes a few minutes, and you can pick a time to talk.