Amedisys

Making a Print Brand Work for Digital

A healthcare brand built for print collateral that broke down online. I rebuilt the guidelines with accessibility at the center.

Client: Amedisys · In-house
Type: Brand Guidelines & Digital Design System
Deliverables: Brand Identity, Graphic Design
Credits: Kashia SpaldingLead designer on the guidelines rebuild, illustration and icon systems, and template design.

The Challenge:Beautiful in Print, Broken Everywhere Else

Amedisys had a rebrand that worked in print and failed online. Muted colors with low contrast. Incorrect color values in the original guidelines that made consistent print output nearly impossible. No accessibility guidance, no icon system, and no rules for video, web layouts, or PowerPoint. Teams were inventing their own answers. When the pandemic pushed everything online, the cracks stopped being ignorable.

Low-contrast color that failed accessibility standards
Incorrect color values baked into the published guidelines
No icon or illustration system
No rules for video, web, or presentations
Inconsistency across every channel as teams filled the gaps themselves

The Work

Brand Manual and Design Guidelines

The foundation. Organized and usable.

Guidelines cover
Brand manual

Videography and Photography

Guidelines that hold up in production, not just on the page.

Videography guidelines
Photography guidelines

Digital-First Color, Illustration, and Icons

Color that meets accessibility standards. Icons with personality that scale.

Color system
Icons and illustration

Brand Applications

Web layouts, digital contrast rules, print standards, and presentation systems.

Marketing standards
Print collateral

The Results:A Brand People Stopped Working Around

Teams got a system that worked digitally without constant questions or rework. The PowerPoint templates and icon set were adopted across departments right away. Accessibility was built in rather than retrofitted.

Client feedback

This is the first time our brand has felt usable across every platform. The guidelines finally reflect how we actually work.

Quick Answers

What Goes Into a Digital Brand Guidelines Rebuild?

A full audit of existing assets, updated guidelines with accessibility standards, icon and illustration systems, templates, and support while teams adopt it.

Can Existing Brand Guidelines Be Updated for Digital Instead of Replaced?

Usually, yes. The audit identifies what holds up and what doesn't, and the rebuild keeps the parts that work. Color and contrast are the most common failures.

Why Do Print Colors Come Out Wrong?

Often because the guidelines list hex values with no tested CMYK or Pantone equivalents. Translating them and proofing on real stock is what fixes it.