Amedisys

A Superhero Campaign for a Workforce That Couldn't Gather

A recognition campaign for frontline nurses across dozens of care facilities, built for a workforce that couldn't be in the same room.

Client: Amedisys · In-house
Type: Internal Recognition Campaign
Deliverables: Graphic Design, Campaign
Credits: Kashia SpaldingDesigner. Digital and print assets, and production specs for physical items.

The Challenge:Recognition Without a Room

2020. A remote workforce, no in-person events, and a communications team that needed to recognize frontline nurses in a way that felt energizing instead of heavy. The obvious version of this campaign was a corporate thank-you email, but that wasn't going to work.

No in-person events and no way to gather staff
Nurses spread across dozens of care facilities
A tone problem: everything else that year already felt heavy
A limited-run production budget for anything physical

The Work

Profile Frame, Poster, and Flyer Kit

One pop art system across digital and print.

Profile frame
Poster

Mailer, Magnets, and Coloring Page

Tangible items designed to hit a limited-run production budget.

Direct mailer
Magnet
Enamel pin
Coloring page

Social Posts

Assets sized for internal platforms and public channels.

Social post

The Results:Worn Long After the Year Ended

The campaign reached field and remote teams across dozens of care environments. Nurses kept wearing the pins and using the profile frames well throughout the year. The CEO called it one of his favorite campaigns since joining the company.

Client feedback

You found a way to make this feel fun and connected when everything else felt heavy. The superhero theme landed perfectly, and the mix of physical and digital assets made it feel personal even from a distance.

Quick Answers

How Do You Run a Recognition Campaign for Remote Teams?

Give people something that arrives outside the inbox. This campaign paired digital assets with pins, magnets, and mailers so recognition showed up physically for staff who were never in one place.

Can Physical Items Fit a Small Campaign Budget?

Yes, if you design to the production method from the start. Enamel pins, magnets, and a printable coloring page all hit a limited-run budget because the artwork was built for those constraints.