FlameLily Foundation

Building the Brand Foundation for a Growing Nonprofit

Brand identity, fundraising collateral, and website UX for FlameLily Foundation, a nonprofit getting ready to compete for major funding.

Client: FlameLily Foundation · FifthHouse project
Type: Complete Brand Identity & Digital Strategy
Deliverables: Brand Identity, Graphic Design, Web Design
Credits: Kashia SpaldingBrand strategy, identity design, messaging, web design
Bernard JohnsonWeb development, SEO and analytics

The Challenge:The Mission Outgrew the Materials

FlameLily Foundation was heading into 2026 with major fundraising initiatives and community events planned, and brand materials that weren't ready to support them. They needed to go from scrappy startup to credible, scalable nonprofit without losing the community-driven approach that made people care in the first place.

DIY branding that didn't reflect the scale of the mission
Positioning that got lost in a crowded nonprofit field
Inconsistent materials and messaging
No cohesive way to present their work to donors and sponsors
No digital infrastructure to track performance or engage supporters

The Approach:Everything They Need to Make the Ask

We built it in three parts, each one designed for the foundation's team to run on their own.

Delivered across the engagement:

Logo refinement and brand guidelines
Fundraising collateral: brochure, flyer, business cards, and annual report
Canva templates for social media and events
Branded presentation deck for sponsorships
Website information architecture and UX design
SEO and Google Analytics setup
Brand voice guidelines and messaging templates
Digital campaign and event frameworks

The Work

Comprehensive Brand System

Logo variations, an accessible color system, typography, and guidelines with templates for print, digital, and events.

Business cards
Brand guidelines
Brochure

Fundraising Collateral

A sponsorship deck, print collateral, and an annual report, plus Canva templates for social and events.

Impact report
Deck

Website

Information architecture and UX design for the foundation's new site.

Website

The Results:From Scrappy to Credible

FlameLily went into 2026 with a complete brand system, a fundraising toolkit ready for sponsor conversations, and voice guidelines that gave the team confidence to communicate consistently. More important, they have the templates and frameworks to stay consistent as they grow, without stalling on every creative decision.

Client feedback

Working with FifthHouse transformed how we present ourselves as an organization. Beyond design, they helped us think deeper about how we inspire and connect through both visuals and the words we choose. The brand foundation they built gives us the credibility we need to compete for major funding while staying true to our community-driven mission.

Quick Answers

Does FifthHouse Work With Nonprofits?

Yes. FlameLily Foundation is one example. Nonprofit work usually centers on credibility with funders and materials the team can produce without a designer, which is what this project covered.