What It’s Like to Work with FifthHouse

Aug 1

A clear, collaborative brand design process.

Hiring a creative partner should bring clarity, not confusion. At FifthHouse, our process is built to support bold ideas with structure and strategy. Whether you're launching a new brand, refreshing your visual identity, or building a custom website, we guide you through a refined, collaborative workflow that’s designed to deliver creative work that lasts.

Here’s how we work, and what you can expect when partnering with our boutique design studio.

Discovery: Setting the Foundation

Every brand design project begins with alignment. In the Discovery phase, we get clear on your goals, audience, project scope, and timeline. Whether you’re launching a new brand or evolving an existing one, this is where we establish the strategic foundation for everything that follows.

We ask the right questions up front, so your design work is rooted in clarity from day one.

Direction: Exploring the Creative Approach

Once we understand your vision, we present initial concepts, creative directions, or visual routes, depending on the scope of your project. This step is collaborative by design. You’ll be part of shaping the creative direction before anything gets locked in.

Think of it as choosing the path before we build the road.

Design: Strategy in Visual Form

Here’s where ideas start to take shape. You’ll receive design rounds with clear checkpoints for feedback, whether we’re developing a full brand identity or a custom website. Every visual decision—typography, color, layout, composition—is backed by strategy and informed by your goals.

We don’t just design what looks good. We design what works.

Delivery: Final Files That Work

We don’t stop at mockups. Your final assets are prepped for real-world use, whether that means production-ready brand guidelines, social media templates, or web-ready files for developers. Everything we hand off is crafted to perform with clarity, consistency, and ease.

Support: Post-Launch Partnership

The project may wrap, but we’re still here. From brand rollout support to design updates or content refinement, we provide ongoing creative guidance if and when you need it.

Think of us as a long-term creative partner, not a one-off vendor.

Why Clients Choose FifthHouse

At FifthHouse, we blend creative vision with structured process. You’ll always know what’s next, what’s expected, and where we are in the timeline. Our approach is clear, collaborative, and rooted in intention; designed to help founders, marketers, and growing teams bring their brands to life with clarity and confidence.

If you’re looking for a boutique branding studio that understands strategy, storytelling, and high-impact design, we’d love to work with you.

Start your project with FifthHouse

Kashia Spalding

Kashia Spalding is the Founder and Creative Director of FifthHouse, LLC. a Nashville creative studio specializing in brand identity, web design, event branding, campaign creative, and fractional creative services. She has spent more than a decade helping global brands and growing companies turn strategy into design that connects with the audiences they value most.

Her philosophy is clear: design is not decoration, it is communication. At FifthHouse, Kashia blends strategy, storytelling, and design to create smart, memorable work that sparks connection and delivers results. From brand launches to large-scale event experiences to ongoing creative direction, she brings both sharp vision and hands-on execution.

Outside the studio, Kashia draws inspiration from travel, cultural exploration, and the global creative community. She is often spotted with Paloma, her Havanese pup and FifthHouse’s “Chief Vibes Officer.”