Section 1 of 5
Brand Identity & Logo
Measure how well your visual identity supports your positioning.
1. Is your brand identity consistent across website, social, and print? Same colors, fonts, and tone everywhere.
2. Does your logo scale and remain legible across large banners, business cards, and digital icons?
3. Do your brand colors, typography, and imagery reflect how you want to be positioned in the market?
4. Can someone recognize your brand without seeing your name? Think Apple's logo or Nike's swoosh.
Section 2 of 5
Web Design & Development
Evaluate whether your site is built for growth.
1. Is your site mobile-first and ADA-compliant? Accessible, fast, and functional on all devices.
2. Does your CMS make it easy for your team to update content without a developer? WordPress, Webflow, Shopify, etc.
3. Is your site optimized for search engines and speed? Keywords, load time, responsiveness.
4. Do your pages have clear calls-to-action driving signups, inquiries, or sales?
Section 3 of 5
Fractional Creative Services
Ensure you have sustainable creative momentum.
1. Do you have a creative partner who knows your brand well enough to anticipate needs?
2. Are new design assets, campaigns, or collateral delivered on schedule?
3. Do you have a clear system for creative requests, revisions, and approvals?
4. Is your team spending time DIY-ing design work? This often costs time and weakens consistency.
Section 4 of 5
Campaigns & Content
Evaluate how well your visuals bring campaigns to life.
1. Do your campaign visuals feel consistent with your brand identity across channels?
2. Do your visuals clearly support the story or message you want to communicate?
3. Are campaign assets adapted effectively for each format? Social, email, print, events.
4. Do your visuals feel fresh, polished, and engaging — not recycled or off-brand?
Section 5 of 5
Creative Direction
Evaluate your brand's long-term creative vision.
1. Is there a clear creative vision guiding all marketing efforts — rather than ad-hoc decisions?
2. Do you have brand guidelines, and are they consistently followed?
3. Are you planning campaigns at least 3–6 months ahead?
4. Are you confident your brand stands out clearly in your market?
Answer all 4 questions to continue
